THRESHOLD SPORTS
CHALLENGERS STORYTELLING
We’ve supported Threshold Sports in telling the story of their Challengers - a team of 10 women taking on their first ultramarathon.
Threshold Challengers is part of their Ultra 50:50 initiative, with the aim of having a 50:50 gender split at ultramarathons. We created team announcement imagery, launch videos, and catch-ups interviews during the training cycle to document the journey of the challengers.
How did we help?
Endure24 TOUR
What is the Endure24 Tour?
Endure24 is Threshold’s flagship 24 hour relay race. To raise awareness and promote the event, Threshold partner with run clubs across the country to host the Endure24 tour.
How did we help?
We joined Threshold on the Endure24 tour to produce event imagery from each run club. Held during the winter months, Threshold wanted the imagery to capture the excitement and energy of running in the dark - a key part of their 24 hour event. We used light streaks, flash and blur to recreate this energy in still images.