Campaign & Product Imagery for a CrossFit clothing brand.
Northern Spirit
CAMPAIGNS & PRODUCT IMAGERY
Northern Spirit are a European CrossFit apparel brand - producing performance driven gym clothing. Northern Spirt were looking to produce a content suite to promote new ranges and special edition items, bringing a unique new look and feel to the range.
Who are Northern Spirit?
We partnered with Northern Spirit to elevate their visual identity through bold, energetic content tailored to their core audience, in a mixture of settings both in and out of the gym to emphasise their tagline “Made in the gym, designed for the world”
Our team provided creative direction and production, providing a suite of campaign imagery and video assets to promote their new range on social media & ecommerce websites. A mixture of product-in-use and detail shots were captured to build a narrative around the range, along with interviews of sponsored athletes to add storytelling and relatability to the brand.
How we helped
