MUTO
Storytelling, Brand Imagery & Event Photography for a health & wellbeing brand.
MUTO - BEYOND BOUNDARIES
Beyond Boundaries is Muto’s miniseries telling the story of five inspirational athletes, and what living a long healthy life means to them.
For Muto, brand marketing was an important method of building emotional resonance and long-term loyalty within a health-conscious, performance-driven audience. Rather than pushing products, they wanted to spark a conversation around values — longevity, purpose, and the joy of movement. By aligning with real, authentic stories of athletes who embody these ideals, the client aimed to position themselves not just as a provider, but as a thought leader in health and performance culture.
What is Beyond Boundaries?
To bring Muto’s vision to life, we handled the creative direction, production, and post-production of the series — from story development, to filming on location and crafting a strong visual identity. We worked closely with the client to ensure the narrative aligned with their brand ethos, while keeping the tone raw, cinematic, and human. The result was a visually rich and emotionally grounded campaign that connected with audiences across social platforms and beyond.
What did we do?
MUTO - COMMUNITY EVENTS
Muto held in-person events to build their community & celebrate their product launch. We captured imagery for two purposes:
Event Photography to document the event, and create images for participants to share.
Brand Photography following Muto’s imagery guidelines to create an asset gallery for future marketing materials.
